Abstract
- Meta’s social media app Threads has reached 320 million energetic month-to-month customers.
- New options like picture tagging and a media tab are rolling out now.
- Threads not too long ago added the flexibility to schedule and markup posts, and is now testing advertisements on the app.
Meta is placing all its playing cards on the desk to increase Threads, which it launched in 2023. The app has turn into X’s most important rival alongside BlueSky and has obtained persistent updates over the previous few months as X loses users.
Mark Zuckerberg, Meta’s CEO, not too long ago introduced at an earnings presentation that the app now has 320 million month-to-month energetic customers, up 20 million from final month. Threads had 275 million month-to-month energetic customers in November, so the app has skilled exponential progress prior to now two months.
To aim to maintain this progress going, Meta has been busy including new features to the app — and it simply introduced that much more are rolling out now.
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Threads is taking part in catch-up with X
Customers will quickly be capable to tag individuals in photographs
Meta / Pocket-lint
Instagram head Adam Mosseri announced in a recent Threads post that Meta will probably be including the flexibility to tag individuals in photographs you submit to the platform. A brand new media tab can be being added to the app, which lets customers view all of the photographs and movies they’ve shared on the social media platform. Mosseri says the media tab was a “an extended overdue request from the group.”
Loads of these new options are merely taking part in catch-up with these out there on X, however profit the platform nonetheless. The media tab may play a future position in serving to the app compete with TikTok too, which only in the near past had its US ban quickly lifted. The brand new Threads options are rolling out globally now, so you need to be capable to entry them quickly.
Threads has additionally added different new options not too long ago, corresponding to the flexibility to schedule and markup posts. Meta additionally introduced it’s testing ads on the app, and extra controversially, that it’s including a community note system later this 12 months that replaces third-party truth checking.

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