Abstract
- Eddy Cue claims that 10 years from now, generative AI might make the iPhone irrelevant.
- The most effective machine to switch the iPhone is likely to be a successor to the Imaginative and prescient Professional, which already demonstrates quite a lot of the identical energy and suppleness.
- Alternatively, it may very well be that there is no true alternative for the iPhone — it is simply going to evolve past recognition.
I would say it is humorous how offhand feedback can flip into information tales, however given the state of American politics, it is virtually par for the course. The most recent one within the tech world comes from Apple’s senior vp of companies, Eddy Cue, who — throughout a Google antitrust trial, of all issues — famous that “you could not want an
iPhone
10 years from now.” He even hinted that the iPhone would possibly finally go the best way of the
iPod
, which was discontinued in 2022 regardless of as soon as being very important to Apple’s backside line.
What is likely to be Cue be envisioning? And is it in any respect real looking to place an iPhone-free future that near 2025? I do suppose it is potential, however my very own expectation is that the iPhone will nonetheless be round in some kind, even when it does not look something like an
Apple iPhone 16 Professional
Apple’s iPhone 16 Professional line options a number of notable upgrades over final yr’s iPhone 15 Professional, together with a devoted digital camera button, a brand new A18 Professional chip, an even bigger display screen, and a number of other AI-powered Apple Intelligence options.

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It may very well be step one in the direction of making the iPhone a do-it-all machine.
Filling in some lacking items
The gaps in Apple’s approach
Apple / Pocket-lint
Cue’s imaginative and prescient of the iPhone’s demise stems from the rising position of generative AI, in line with The Verge. He notes that it has the potential to reshape the tech business, a lot in the identical approach that different developments have seen companies rise and fall. Corporations like HP, Solar, and Intel have been as soon as the invincible giants of Silicon Valley, in any case. As of late, HP and Intel have loads of competitors, and Solar has lengthy since been absorbed by Oracle.
To switch the iPhone, Apple Intelligence won’t solely have to be higher than it’s now, however higher than some other generative AI product in the marketplace.
Apple ought to theoretically stay related due to
Apple Intelligence
, however there are a minimum of two main issues the corporate wants to beat. The primary is that, frankly, Apple Intelligence simply is not that helpful for the time being. I do typically reap the benefits of Visible Intelligence, ChatGPT integration, and notification summaries, but even these may be questionable. The most effective use I’ve had for Picture Playground is making avatars for my household, and I do not use Writing Instruments or Genmoji in any respect.
To switch the iPhone, Apple Intelligence won’t solely have to be higher than it’s now, however higher than some other generative AI product in the marketplace. Most AI methods are tied to the cloud, which makes them sluggish, unusable with out the web, and vulnerable to “hallucinations,” a euphemism for getting info flawed. If I ask
ChatGPT
to plan a day in Austin for me, it is no huge deal if it is inaccurate, since I can all the time flip to apps and web sites — with out apps or the online to fall again on, I’d find yourself going to Taco Bell for Tex-Mex meals, or driving I35 in rush hour site visitors.
The second impediment is a few technique of serving up AI. Conceivably, Apple might try its personal model of the Star Trek-like
Humane AI Pin
, or the Rabbit r1 — however these merchandise have been abject failures, missing reliability, and providing only a fraction of the capabilities of a smartphone.

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Will anyone use Tesla’s robotaxis when they come to Austin? Probably not
The corporate has a number of critical obstacles in its approach, even when the tech is ideal.
The form of issues to come back?
The longer term is wearable… perhaps
Apple
Truthfully, I doubt that Cue had any particular alternative gadgets in thoughts when he made his feedback. However there are merchandise in Apple’s lineup that might hypothetically substitute the iPhone sometime, if not of their present kind.
The obvious selection is a follow-up to the
Vision Pro
. The present headset is just too cumbersome, fragile, and costly to put on outdoors, but it surely’s arguably much more highly effective than an iPhone, with assist for each desktop-style productiveness apps and quite a lot of instruments, video games, and different experiences for AR and VR. Apple is reportedly engaged on
cheaper and more mobile AR glasses
, so it isn’t arduous to foresee a future by which we’re speaking to Apple Intelligence in our heads, asking for instructions on the highway, or assist with a piece mission at dwelling. Ten years from now, show and processor know-how should be greater than able to dealing with this at an affordable value. Corporations like Meta and Google have already demonstrated comparable prototype gadgets.
The obvious selection is a follow-up to the Imaginative and prescient Professional.
A complicated Apple Watch is one other chance, however I would wager my cash in opposition to it. Even with main technical achievements, it could be troublesome to run a strong AI mannequin fully in your wrist. You may, conceivably, enlarge the product into an Apple Cuff — which might look very futuristic — however you’d nonetheless have to unravel issues like significant show house, and the awkwardness of holding your arm up the whole time. I would not wish to watch YouTube movies on my wrist, a lot much less dictate an electronic mail or depend energy that approach. Even navigation can be superior on AR glasses, projecting onto your surroundings as an alternative of displaying up on a tiny display screen.

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Does smart tech really add that much to your fitness regimen?
The total reply varies from individual to individual, however this is my gym-buff take.
Possibly the iPhone is right here to remain
However not as you understand it
I am struggling to consider something in addition to AR glasses that might fulfill the necessities of being as cell and highly effective as an iPhone. In truth, I believe it is fully cheap to count on the iPhone to persist for one more decade — it is arduous to beat the idea of a pocket-sized pc that does not have to be strapped to your physique.
I would like Apple to shock me with one thing I’ve by no means considered.
The correct query, then, may very well be what iPhones will seem like a decade from now. Probably they’re going to be much like Samsung’s
Galaxy Z Fold 6
, able to increasing right into a pill merely with way more superior options. Rollable OLED screens are already a actuality, so it isn’t arduous to image a foldable product that stuffs into your denims, however then snaps to iPad dimension with the press of a button. We even have clear OLED screens, too, so you can maintain your telephone over your surroundings to study extra about a spot or object.
I would like Apple to shock me with one thing I’ve by no means considered, although. It is potential — it isn’t like most individuals in 1997 have been predicting one thing like the unique iPhone. Heck, in 1974, the unique Macintosh would’ve been a fantasy. Time has a approach of constructing fools of us all.

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